Our study of the web sites of America's top 300 law firms highlights these webcasting goals: client education, business development, recruiting, and in-house training. Specifically, we found that leading law firms are adding video to their web sites for these purposes:

Seminars Minority recruitment Web site welcome message In-house training Attorney spotlight

Firm overview Legal updates Panel discussions Video referrals Attorney bios

 

• Live meeting - Bingham McCutchen
  The firm's Securities Regulation Group hosted a breakfast meeting with Bill Lockyer, California Attorney General, on November 11, 2004.
• Welcome Message - Skadden Arps
  Click on "Welcome" at upper left (in the navigation bar) to watch an interview with the firm's CEO.
• Minority Recruitment - Morrison & Foerster
  Partner Arturo Gonzalez speaks about diversity and his experience of the firm in a sincere close-up.
• Resource Center - Gibson Dunn & Crutcher
  Learn about the new law from this online compendium. The "Gibson Dunn Sarbanes-Oxley Resource Center" offers 3 webcasts, 20 documents, half a dozen links to web resources, and a contact list of the firm's relevant attorneys.
• Attorney Recruitment - Skadden Arps
  Click on any of the face images to watch a streaming video interview with one of the firm's attorneys.
• Firm Overview - Morrison & Foerster
  Chair Keith Wetmore offers insights into the firm's culture in a nicely-filmed interview.
• Master Classes - Kilpatrick Stockton
  The firm's partners discuss various IP topics.
• MCLE Seminars - Morrison & Foerster
  The "MoFo Seminars" archive offers MCLE discussions and legal updates as audio+slides webcasts ranging from one to 5 hours.
• Conference Speakers - Testa Hurwitz & Thibeault
  Podium coverage of partners treating financial topics.
• Paid Seminars - Jackson Lewis
  Partner Michael Lotito interviews the firm's attorneys and co-sponsors to package audio training on employment law issues for workplace|network.
• Attorney Interviews - Morrison & Foerster
  Partner Michael Jacobs highlights the firm's practice areas through dozens of voice-only interviews with MoFo attorneys.

As law firms learn to capitalize on this new technology, it's clear that webcasts will be valuable in ‘televising’ many types of law office communications, including:

Closings and ceremonies Merger announcements Speech archives

Weekly video news updates Meetings Managing partner's report